Around this time last year, the seeds were sown for a change in my working life: the slow dawning realisation that there had to be a better way to balance fulfilling work with family life.
Six months from making the leap, I’m convinced I made the right move.
Since I began talking about setting up on my own, people have been telling not to turn any work away: “Accept everything!”. “No, no” I insist, time and again, “It’s important that I only take on good work for good clients – anything less would undermine my positioning.” Continue reading
So, it’s the week after MIPIM and the second* item on everyone’s to do list will be a small but important phrase: “follow-up on MIPIM leads”. Continue reading
Around a third of this year’s registered UK delegates are from outside London.
I talked to a lot of people in 2015 about improving their online engagement – the need for responsive websites, social media and so on. Continue reading
I’m often asked about the difference between marketing, branding, PR, sales and so on. So here goes.
Today’s thought comes from a long overdue conversation with an HR Director, who has realized that engaging with the marketing team can really help him.
One of the biggest challenges facing professional services firms at the moment is talent: attracting and retaining the best and brightest. This where branding, recruitment and company culture all come together: the messages have to be true. Continue reading